Today's society demands non-stop growth and high efficiency that we are starting to
realise how this pursuit has a negative impact on our overall wellbeing.
As most of us are conforming to society's demands, this causes a lack of individualism.
As internet speeds continue to improve,
music streaming services such as Spotify and Apple Music has entered the market.
Instead of owning music, people now pay monthly subscriptions for access to
massive libraries of music that can be streamed across different platforms.
In this age where streaming services are common for listeners,
vinyl collecting as a hobby of a past era is an act of rebellion against society's expectations of
the unending growth especially in the tech industry.
The Tables are Turning is a campaign that aims to celebrate the resurgence of vinyl records
as well as to keep alive the traditional methods of listening to music.
Building a deeper appreciation in this physical medium.
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